JUST AN ORDINARY PERSON
Movements start with activists.
They succeed when ordinary people show up.
Why Ordinary People Matter
History shows us that lasting change happens when regular people – neighbors, parents, workers – join movements. You don't need to be an activist. You just need to show up.
3.5% Rule
Research shows that when 3.5% of a population participates in nonviolent resistance, movements have never failed to achieve change.
Safety in Numbers
Mass participation protects frontline activists from repression and makes movements impossible to ignore.
What We Believe
DEMANDING INTEGRITY IS NOT EXTREME
ORDINARY PEOPLE, EXTRAORDINARY IMPACT
SHOWING UP IS ENOUGH
NEIGHBORS OVER POLITICS
CIVIC DUTY IS NOT RADICAL
NORMAL PEOPLE, NORMAL CONCERNS